Above: Conference attendees kick back between sessions at the Google booth
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Eva-Lotta Lamm, Interaction Designer (London) kicked off the conference by teaching a workshop on Visual Thinking Through Sketchnotes, which guided my thinking throughout the duration of Interaction 12.
Considering this was a conference on interaction design and taking what I learned from Eva-Lotta’s workshop, I thought it would be a fun idea to take notes in sketches instead of words as the program progressed. While I didn’t achieve any form of mastery, I found sketching to be a great way to keep my attention focused and remain engaged with the content. As an added benefit, it was entertaining to compare my drawings with those of my neighbors in the talks.
Michal Levin, User Experience Designer (Tel-Aviv) asked Does Size Matter? and spoke about designing for multiple devices in a product ecosystem comprised of a variety of users, interaction models, behaviors, use cases, contexts, needs, goals, environments, etc.
Abi Jones, Interaction Designer (Mountain View) gave a talk titled Your Users are Hobbits - comparing user navigation of websites to the legendary quest of Tolkien’s hobbits, and explaining how you can help users fulfill their calling by providing them with mentors and helpers to overcome ordeals and return a changed person.
Miles Rochford, User Experience Manager (London) presented the winners of the 2012 Interaction Awards, which were sponsored by Google this year. Winning projects, ranging from applications and games to instrument panels and installations, were selected from a competitive pool of over 300 entries from 33 countries for their excellence in interaction design.
A personal highlight for me was attending a talk presented by one of this year’s IxDA Interaction Award winners. In Bananas, Technology and Magic, Vitamins Design’s Adrian Westaway talked about the importance of letting go of preconceptions and spending more time understanding users and their requirements. He explained how this approach allowed his company to create a truly beautiful (and useful) “out of the box” experience for customers, instead of a dumbed-down (and ultimately useless) product based on stereotypical assumptions.
Sketch Notes from Adrian Westaway's Talk, "Bananas, Technology, and Magic" |
All in all, the conference made for a fascinating couple of days packed with informative and interesting sessions, and providing a great opportunity for Google to connect with professionals from the industry. I’m already looking forward to next year’s conference set to take place in Toronto.
Posted by Nina Weber, UX Researcher, Zurich Office
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